The Brief

Alojamos is a Lisbon-based company specialising in full short-term rental management for property owners. They had an established business — 6,000+ check-ins, 24,000+ happy guests — but no website and no brand. They needed both, built from scratch.

What we did

We started with research. We interviewed other local accommodation managers, property owners already using a management service, and owners who weren't — to understand their motivations, hesitations, and pain points. That research shaped everything: the messaging, the structure, and the conversion flow.

Joana led the research and writing; I handled branding, UX, UI, and Webflow implementation from start to finish.

The brand needed to feel professional and trustworthy, aimed at property owners, not guests. The site's job was simple: convince owners to hand over their property. Every section was structured around that single conversion goal — social proof, clear pricing, a simple three-step process, and a direct CTA.

The bilingual structure (PT/EN) was included to reach international property owners based in Lisbon.

The result

Since the website launched, Alojamos grew from 14 to 23 managed properties, reaching new clients and expanding their portfolio by over 60%. The site helped them reach new clients and scale beyond what word-of-mouth alone could sustain.